(Dan Tri) – The animated film `Kung Fu Panda 4` became a foreign film phenomenon at the Vietnamese box office, quickly reaching more than 100 billion VND in revenue after 2 weeks of release.
According to statistics from Box Office Vietnam (an independent box office statistical unit), as of the evening of March 21, the movie Kung Fu Panda 4 had reached 102 billion VND, ranking second in the total box office revenue table of Vietnam.
Not only in Vietnam, in recent days, Kung Fu Panda 4 has also `made waves` at the global box office.
The film is expected to exceed $500 million worldwide by the end of its run.
Trailer `Kung Fu Panda 4` (Video: Producer).
Regarding the attraction of the Kung Fu Panda series, a representative of publisher CJ CGV Vietnam shared with Dan Tri reporter, Kung Fu Panda is a brand that has had a solid foothold in the hearts of many generations of audiences.
This is considered the first film to receive an Oscar nomination from DreamWorks Animation, and is also the highest-grossing animated film in the history of this famous studio, launching an animation brand that has earned nearly 2 billion.
Besides, Kung Fu Panda has a way of building close characters, not only for young audiences but also for older people.
`Because the attraction of Kung Fu Panda is so great, the film’s screening rate also increased sharply during the week. In addition, the number of animated films released in theaters in a month in Vietnam is not much, so when there is a work that brings
`Kung Fu Panda 4` reached more than 100 billion VND in revenue at the Vietnamese box office after only 2 weeks of release (Photo: Producer).
Explaining the success of foreign animated films in Vietnam, director and Meritorious Artist Bui Trung Hai said that, in the minds of international producers and filmmakers, animated films are not only for
`That viewpoint governs the production scale, artistry, entertainment, professionalism, character building, story… of animated films. Everything must reach a professional level.
According to director Bui Trung Hai, American animated films often receive huge investments, no less than feature films.
The screenplay is also very carefully invested, usually a tightly structured 3-act story, not inferior in professional level to a feature film script.
`Many American animated films have been considered models of directing, scripting, structure, character development, visual design, sound, music… of movies.
Kung Fu Panda 4 is very successful in continuing the series that has had 3 previous parts.
Agreeing with the above views, director and People’s Artist Pham Ngoc Tuan – General Director of Vietnam Animation Film Joint Stock Company – emphasized that the reason foreign animated films have achieved success in many world markets is
In addition to good scripts and modern, advanced filmmaking methods, foreign animators can create iconic and copyrighted characters, thereby creating a separate culture and an industry.
A scene from the movie (Photo: Producer).
However, Kung Fu Panda 4 still faces mixed opinions.
Director and Meritorious Artist Bui Trung Hai also commented that this part 4 is not really excellent compared to the previous parts.
`However, the film still has very impressive action, charisma, and an unexpected story structure… so in general the impression of the film on Vietnamese audiences is still very large, that
Through this, we can also clearly see the effectiveness of developing a brand (franchise) through consecutive films (sequels) built around a character that will cause the audience’s interest and love to such a high level.
According to Meritorious Artist Bui Trung Hai, currently, there are two animated cinemas that use this very successful creation method: the US and Japan.
`Perhaps Vietnam also needs to start experimenting with animated films developed and produced using this method. Of course, in terms of technique, graphics… also need to be approved by the experts.
Caroline 
Xavier