(Dan Tri) – Singer Taylor Swift can use her influence to help Mr. Biden in the 2024 re-election race, by calling on fans – who lean slightly towards the Democratic side – to vote.
With her historic Eras Tour, her budding romance with football superstar Travis Kelce, and more, singer Taylor Swift dominated American pop culture in 2023.
But in addition to its cultural and economic impact, the name Taylor Swift also holds great potential in American politics.
Singer Taylor Swift on the first night of her Eras Tours tour earlier this year (Photo: AFP/Getty).
Taylor Swift’s great influence
Hardly anyone can deny that Taylor Swift is a highly influential figure in America this year.
Each city visited by the female singer received a small economic boost.
`If Taylor Swift were an economy, she would be bigger than 50 countries,` said Dan Fleetwood, President of AskPro Research.
That was even before Swift released the concert film of her historic tour.
In addition to the economic impact, the cultural impact of Taylor Swift’s name can be equally great.
Taylor Swift performed in Buenos Aires this year (Photo: New York Times).
After Taylor Swift started dating Kansas City Chiefs football player Travis Kelce, the number of television viewers of this team’s matches increased significantly.
More than 50% of Americans consider themselves Taylor Swift fans, according to MSNBC.
In naming her Person of the Year, Time magazine called Swift `a modern-day master storyteller`.
Taylor Swift once tiptoed into politics
According to MSNBC writer Michael Cohen, Swift clearly shows her leaning towards the Democratic Party.
In 2018, she publicly supported two Democratic candidates in her home state of Tennessee, Congressman Jim Cooper and former Governor Phil Bredesen.
Of course, support from Taylor Swift is not the main factor influencing voters’ opinions.
Since 2018, Taylor Swift has not been too shy to speak out about political issues.
Mr. Biden at a re-election campaign event this year (Photo: New York Times).
What’s interesting is that even when American politics is deeply polarized, Swift’s endorsement of the Democratic party has not diminished her star status among Republican fans.
Specifically, according to NBC’s poll, the number of Republicans who sympathize with Taylor Swift is larger than the unsympathetic group, although the difference is only narrow.
However, the Republican Party is not Swift’s main target if the singer decides to speak out in the race for the White House in 2024.
Taylor Swift’s fans lean slightly Democratic
American political observers only need to look at Taylor Swift’s fan base to see the singer’s potential influence.
Fifty-five percent of Swifties identify themselves as Democrats, more than half live in the suburbs and nearly three-quarters are white, according to MSNBC.
So, for a candidate who needs votes from young women and suburban women like Mr. Biden, who could be a better spokesperson than Taylor Swift?
In 2020, Mr. Biden narrowly won the states of Arizona and Georgia with about 11,000 votes, as well as won Wisconsin with 20,000 votes (Illustration: Getty).
A recent Harvard poll said that the proportion of Americans in the 18-29 year old group who `definitely` intend to vote for president has decreased from 57% to 49%, compared to the survey at that time.
This is an aspect where Taylor Swift can take advantage of her influence, according to AFP.
`I don’t think this means that when people see Taylor Swift endorse Joe Biden, they’re going to think ‘I’ll vote for him too,’` said Dr. Matthew Harris, Professor of political science at Park University,
Instead, `it speaks to Swift’s ability to summon and encourage people to register to vote,` Mr. Harris added, noting that `these people may already be predisposed or more likely to vote.`
Just this September, an Instagram post from Taylor Swift’s 272 million followers about the importance of registering to vote caused a 1,226% spike in registrations on the nonpartisan website Vote.org.
In 2020, Mr. Biden won the states of Arizona and Georgia by about 11,000 voters, as well as won Wisconsin by 20,000 votes.
Those votes could make a decisive difference in battleground states in the 2024 election.
Logan